At Natural Cycles, our mission is to pioneer women's health with research and passion by empowering every woman with the knowledge she needs to be in charge of her health. Women’s health has been underserved for far too long, and our team is dedicated to making a meaningful change every single day.
Driving Change Through Awareness
One key way we create impact is by increasing awareness among consumers and healthcare professionals about the availability of a regulated, non-hormonal, and reliable method of birth control. There is no one-size-fits-all form of birth control, and for far too long, there have not been enough accessible options.
As a newer form of contraception, the Natural Cycles birth control app is often misunderstood, but we are committed to promoting it responsibly and with integrity. Below are the standards we uphold to ensure our marketing efforts are ethical, transparent, and accurate.
Our Marketing Standards
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Commitment to Quality and Compliance
- As a regulated over-the-counter medical device across various markets, our marketing process is designed to adhere to the marketing regulations of applicable regulatory authorities, including but not limited to:
- Food and Drug Administration (FDA) and Federal Trade Commission (FTC) in the United States
- Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) in Australia
- We maintain a quality management system to ensure that marketing claims are backed by clinical evidence and to encourage the safe, on-label use of our product.
- Our legal, regulatory, and clinical teams review marketing processes and content to maintain high standards.
- In rare instances of non-compliance, we can address issues through our Corrective and Preventive Action (CAPA) process.
- As a regulated over-the-counter medical device across various markets, our marketing process is designed to adhere to the marketing regulations of applicable regulatory authorities, including but not limited to:
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Educational and Balanced Messaging
- Our goal is to raise awareness about the unique benefits of Natural Cycles with a content strategy that balances promotional and educational content.
- When marketing Natural Cycles, our content:
- Will cite the Pearl Index when discussing effectiveness, as no form of birth control is 100% effective, and leads with our Typical Use effectiveness rate.
- Will provide references to educational statistics and figures when necessary.
- May mention other forms of contraception by name to provide contextually relevant information. While we may differentiate Natural Cycles from other forms of birth control, we are not anti-any form of birth control.
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Collaborating with Diverse Partners
- Our product serves a wide and diverse audience, and we take pride in partnering with individuals and organizations that represent various experiences, goals, and beliefs.
- When working with partners:
- Partners and the majority of partners’ audience must be 18 years and older.
- While we respect and uphold our partners’ right to share their personal experiences, opinions, and beliefs without censorship, statements regarding Natural Cycles’ performance as a medical device must align with our internal quality guidelines.
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Incorporating Healthcare Professionals
- We feature healthcare professionals in our marketing efforts and work to adhere to ethical principles, regulatory requirements, and best practices to maintain credibility and trust while doing so.
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Safeguarding User Privacy
At Natural Cycles, we are deeply committed to protecting our users’ privacy. Our comprehensive Privacy Policy details how we responsibly handle and safeguard user data across all marketing initiatives.
Continuous Improvement and Feedback
Marketing responsibly is a dynamic and evolving process. We are committed to ongoing improvement and value your feedback to help us refine our practices. If you have any questions, concerns, or suggestions, please don’t hesitate to contact our support team at support@naturalcycles.com