When you use the Natural Cycles app, we collect different types of data. All the data that you provide to us is summarized under the term Personal Data. This includes information such as your name, email address, location and date of birth. This enables us to administer your account – for example, to set up an individual user profile.
We also collect information such as the temperature measurements you input each day and information you provide about the days you have had unprotected sex. This is a special category of Personal Data, which needs special protection. We call this Sensitive Data, and in order for us to store and process this information, we must have explicit consent. We need Sensitive Data to provide you with the service you signed up for – i.e. to help you prevent or plan a pregnancy. We also use this data as a company to help us improve our service and to refine the algorithm that powers the app.
Another way that we use this data is to help us monitor the effectiveness of our product as a method of contraception. To do this, we anonymize the Sensitive Data from all our users, combine it into one large data pool and review it on a monthly basis to check that our effectiveness rate remains constant; this is a requirement of the notified body that granted our certification for contraception.
We understand that the information you give to us is confidential and we take our responsibility in managing that information very seriously, taking every precaution and complying with advanced industry standards to protect its security.